Sunday, 27 October 2013

NEW ARRIVALS: MINIMARKET AW13

NOW AVAILABLE IN CPH AND ONLINE
SHOP ALL MINIMARKET 

A pluter day is an extra day, that you earn by saving time in your everyday life. So what would you wear on your pluter day? The Minimarket AW13 collection is built like a huge resort collection, for travels all over the world. It doesn’t matter if you spend your pluter day in the heat, or in snowy mountains. The collection theme ends up giving you sci-fi vibes as well as casual western looks. The latter one gives outfits internally called the wanderers. Minimarket has moved on from only using warm colors to letting the cold colors take over. The AW13 collection is filled with blue tones, combined with chryptonite green and some icy whites. The old feel for warm colors still show though, in a nebula pink wool for dresses, and in a mohair outerwear fabric - woven in a white graphic pattern underneath all the mohair threads. The AW13 collection shows a wide spectra of silks, combined with interesting techincal fabrics. The prints for the collections are the Poltergeist print, inspired by TV noise, Diod print - light reflections of moving diod lights, the backlit print inspired by pictures of an unknown lightsource and the indistinct print – the graphic print of the season, inspired by Gio Ponti’s classic 3D cubes.



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