PRESS: HENRIK VIBSKOV 100 DAYS BERLIN BOUTIQUE ON WWD.COM

Henrik Vibskov's temporary shop 100 days

"DINING AND DASHING: In his temporary Berlin store 100 Days, Henrik Vibskov recreates the mood of his fall fashion show in Copenhagen, which featured models and attendants setting and then sitting at a grey and orange table. The shop, located next door to fellow Danes Wood Wood, popped up Sept. 30, and is to close Jan. 3.

A gray table in the center of the main room is set with bottles of Vibskov's new scent line, called Type, amidst a culinary still life. The walls are lined with the designer's wild and wooly knitwear, wearable yet interesting separates, and unusual coats for men and women. The traveling store kicked off in Amsterdam in December 2010; the next destination is not yet on the menu."

By WWD.COM

INVITATION: HENRIK VIBSKOV 100 DAYS IN BERLIN

We Cordially invite you to the Opening of our travelling Retail Concept '100 DAYS' BERLIN.

Tomorrow the 30th September 2011, we are opening up a temporary shop at Rochstr. 3 in Berlin. The store which moves around the world, remaining for 100 days per season in a certain city, reflects the current show and theme of Vibskov‘s collections. "Inspired by all the travelling, and by not committing to a long term lease, we are free to experiment with spaces and installations and present the full collection - including showpieces, one-offs and pieces that were edited out of the collection before the show."

The first venue to host 100 DAYS was Amsterdam's SPRSPACE, taking off in the universe of the The Last Pier Pandemonium Show in December 2010. Now the 100 DAYS store has arrived in Berlin, presenting the current AW11/12 collection The Eat.

Rochstrasse 3 is situated in the center of Berlin Mitte, where also fellow Danish Designer Wood Wood is located - an area known for its unique stores, cafes and galleries.

The 100 DAYS store aims to bring the whole experience of The Eat to Berlin by deconstructing the show's installation and redesigning it to fit the temporary retail environment. Thus, the customers will be able to enjoy the full universe of Henrik Vibskov.

Come by for a drink and celebrate with us - Looking forward seeing you!

WHEN:
THE OFFICIAL OPENING, BERLIN
The 29th of September 2011, 6pm at Rochstr. 3 , 10178 Berlin-Mitte.

From then on the store will be open Mon-Sat, 12.00 - 20.00 pm.